Baking Crumbs is a small artisanal business in Tijuana, Baja California, founded by Fer Serrano, whose passion for homemade baking is reflected in every cookie she bakes. Here, flavors don’t just delight the palate—they awaken memories of home and warmth, creating a special connection in every bite.
For Baking Crumbs, I had the privilege of developing the complete branding, capturing the essence of its cookies and highlighting their unique and authentic character.
Thank you Fer ♥
The Baking Crumbs logo embodies warmth, authenticity, and a love for homemade baking. Its design reflects the texture and fluffy feel of a freshly baked cookie, evoking the joy of a sweet treat made with care.
The bold, rounded letters convey softness and approachability, mimicking the airy texture of baked dough. Their slight misalignment enhances the handmade character, avoiding rigidity and emphasizing the brand’s homey and authentic essence.
The bites in the letters are not random—there are exactly eight, a number symbolizing infinity and abundance, values that reflect the passion and love infused into every recipe. These bites, along with the scattered crumbs, add dynamism and reinforce the idea of an irresistible product.
The golden color was carefully chosen to resemble the perfect shade of a freshly baked cookie, evoking nostalgia, warmth, and the satisfaction of enjoying a dessert made with love.
This design captures the very essence of Baking Crumbs, delivering a message of flavor, tradition, and sweetness in every detail.
Flavor label, with a
Christmas season design
Social media post with a
holiday design
Mockup
Seasonal Love and Friendship
Design Label
Mockup
Picture from the client